The Future Of Television. Dissected Daily.
KERV's Gary Mittman On The Benefits Of Making Every Moment Actionable
In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.
Wall Street Loves Netflix, Contextual Is Having A Moment
Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.
Anoki’s Raghu Kodige On How Their Multimodal AI Is Pushing The Boundaries Of Contextual Targeting
In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.
Hot List: Predictions, Reflections, And Exclusives To Kick Off 2025
Rounding up 2024 with TVREV originals.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
Contextual Revolution: Rohan Castelino On How The IRIS_ID Unlocks New Potential In CTV Ad Targeting
In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.
Hot List: Biting The Hand That Feeds You
TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.
Cracking the Context Code: Gracenote’s Trent Wheeler On The Value Of A Standardized Taxonomy
In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)