The Future Of Television. Dissected Daily.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
Contextual Revolution: Rohan Castelino on how the IRIS_ID Unlocks New Potential in CTV Ad Targeting
In the next Innovator Spotlight from our Special Report on Contextual Targeting, Rohan Castelino explains why the IRIS_ID is such a valuable tool for advertisers looking to add contextual targeting to their mix.
Hot List: Biting The Hand That Feeds You
TVREV & Measure treats from Hanlon, Wolk, Katz, Cassillo and Semeraro.
Cracking the Context Code: Gracenote’s Trent Wheeler On The Value Of A Standardized Taxonomy
In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)