CIMM City 2024. The State Of TV Advertising
Imagine. We’re at the CIMM Summit in NYC and we realize that we have a bunch of the top voices in the industry with us, top voices who happen to also be part of our TVREV Thought Leaders Circle. So grabbing a camera and a microphone, we set out to capture what they were thinking.
The result is CIMM City 2024, our latest video series, focused on the most important trends and advances in advertising, measurement and streaming TV.
First up is Paramount’s EVP of Advertising Sales, Travis Scoles, with some thoughts on the evolution of TV ad measurement, and how Paramount and the industry are moving beyond traditional metrics like GRPs to directly track business impact from ad spend.
Next, Mediaocean Chief Transformation Officer Drew Kane dives into the complexities of multi-currency measurement, giving us the lowdown on how big data and advanced currencies are transforming ad strategies across linear, CTV, and streaming. (See what I did there?)
IRIS TV CEO Field Garthwaite shares insights from a recent case study with Carl’s Jr. that used contextual targeting to drive significant results, including increased foot traffic and in-store purchases.
Wurl’s EVP of Advertising Engineering, Mikey Garcia follows that up with a deep dive into why targeting ads by emotion can enhance relevance and engagement, breaking down their approach to matching ads with content that aligns emotionally.
Finally. Paramount VP Advanced Advertising Products and Planning, Michele Stone gets personal while explaining how evolving TV consumption, from set-top boxes to connected devices, affects ad delivery, ending with a much-needed call for advertisers, agencies, and measurement companies to streamline the experience for both brands and viewers.
