Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality

Q&A with Sightly CEO Adam Katz on how they are using their IRIS-enabled PMP to help political campaigns find the right audiences.

Alan Wolk 7/29/24 Alan Wolk 7/29/24

Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 2

The second of a two-part round-up featuring our “Context In Cannes” video series for IRIS.TV, all about why contextual targeting is so key and how it’s being used throughout the industry.

Alan Wolk 7/26/24 Alan Wolk 7/26/24

Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 1

Part 1 of a a wrap-up of IRIS TV’s big splash at Cannes Lions this year and why contextual targeting is red hot. Bonus: new Explain It To A Teenager video

Alan Wolk 6/23/24 Alan Wolk 6/23/24

Titan OS And The Continued Rise Of The Independent TV Operating System

The launch of Titan OS’s new ad product is jus the latest step forward in the rise of the independent TV operating systems. Alan Wolk unpacks what it all means.