Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)

Paramount Advertising COO Steve Ellis discusses the proven impact of the 30 second spot and why measuring ad effectiveness is so important for advertisers.

Paramount’s Dario Spina on why creative still matters in advertising and how brands can take advantage of that.