Wurl’s Peter Crofut on How Emotional Targeting is Boosting Ad Engagement on CTV

In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.

Alan Wolk 11/26/24 Alan Wolk 11/26/24

Hot Takes: CTV’s Contextual Revolution

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

Alan Wolk 11/4/24 Alan Wolk 11/4/24

CIMM City 2024. The State Of TV Advertising

Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)

Alan Wolk 3/29/24 Alan Wolk 3/29/24

The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up

The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.