The Future Of Television. Dissected Daily.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.