
The Future Of Television. Dissected Daily.
TV Should Be Cheering On Big Tech’s Breakup, Advertising Is Getting Emotional On Us
As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.
Hot List: TV Bubbles In A Burst Of Time
A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.
Streaming’s Plateau Problem
A new report from Wurl looks at streaming’s newest phase, where retaining subscribers is just as important as obtaining them.
Wurl’s Peter Crofut on How Emotional Targeting is Boosting Ad Engagement on CTV
In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.
Hot Takes: CTV’s Contextual Revolution
TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.
CIMM City 2024. The State Of TV Advertising
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)
The Disney-Hulu App Collab Continues, Contextual Targeting Grows Up
The combo Disney-Hulu app is a smart idea, but we flag some potential issues. Meanwhile, contextual targeting is having its day in the sun and why that’s making lots of people happy.