What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.

European television, with its lack of affiliate fee billions may hold the key to success in the streaming era. Plus why two competing conferences are a perfect metaphor for the state of TV today.

In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.

The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.

Why streaming prices will continue to shoot up, especially for the ad-free product and how the TV industy can capitalize on Google’s “woke” AI fiasco.

UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

OrkaTV’s Jonathan Moffie explains why streaming TV is the best option for ad buyers who want to keep up with audience changes while maintaining the value of linear.

All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.

A look at how FAST services are incorporating both linear and VOD content to expand their offerings and appeal to a wider range of viewers.

A look at how streaming impacts the film industry, for better and for worse, and why Netflix is over its deal with Microsoft.

Cadent’s Tony Yi explains how their new Aperture MX SSP helps to eliminate the dreaded “ad tax.”

Would TV Everywhere apps have saved the industry from the mess it’s in today?

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.

In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.

We explain some things that seem to be baffling people at NAB, Possible and MIP this week.