Inclusive marketing has clear benefits for advertisers, as data shows what they're missing by ignoring LGBTQ+ consumer support.

Overall TV ad impressions were down, but the Big 4 networks persevered in primetime just the same.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.

27% of surveyed execs expect to invest more money in the upfronts than they did last year.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.

iSpot Founder & CEO Sean Muller details why his company acquired 605 today.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.