The Future Of Television. Dissected Daily.
How Can MLB Fix Its Postseason TV Audience Crisis?
Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.
By the Numbers: Discovery & WarnerMedia Combine for Huge Reach on TV, Social Video
Just how big would a Discovery/WarnerMedia company be? A look at the combined footprint on social video and TV.
NHL TV Rights with Disney, Turner Emphasize Streaming Future (While Keeping One Foot in Linear)
The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it.
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB's announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
Despite Current Stalemate, MLB's Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
WarnerMedia's 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there's still plenty familiar with WarnerMedia — though plenty is set to change as well.
(Not So) Crazy Rich Asians TV Marketing
"Crazy Rich Asians' made a splash at the box office in week one -- but it ends up the advertising strategy wasn't as "crazy" as it was just "smart."