Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.

OrkaTV’s Jonathan Moffie explains why streaming TV is the best option for ad buyers who want to keep up with audience changes while maintaining the value of linear.

NEW! Alan Wolk, Tim Hanlon and Evan Shapiro look at how local TV is thriving and surviving in the streaming era. Includes consumer research study and future predictions.

All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

Netflix needs more aggressive PR to get out in front of troubles real and imagined while streamers need to fix backend payments to creatives before they flee for greener pastures.

Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.

A rant on why streaming is still very much alive and some excellent news about the future of TV measurement via VIZIO, Nielsen and iSpot.

This exclusive excerpt from “Binge Times”, Dade Hayes and Dawn Chmielewski’s new book about the rush to catch up with Netflix looks at one of the earliest attempts at streaming back in 1993.

How the sale of Nielsen will affect the TV measurement industry and what to make of CNN+’s future prospects.

Justin Evans explains how one number neatly encapsulates the difference between streaming and linear services in the Samsung Streaming Index

Using voice commands to control technology has gone from sci-fi to standard procedure in a very short time.  Today, 62 percent of Americans say they regularly use it with at least one device.  The most common place voice is used is with apps on smartphones. Voice control is not an emerging technology; it’s mainstream and as close as your pocket or purse. 

Disney says it will spend $8 billion more on its streaming programming next year. But with deep-pocketed competitors such as Netflix, Amazon and Apple –none of which have to pay for legacy operations – is that gargantuan increase enough? Warner Bros. Discovery faces some of the same questions as it prepares to merge.

Apple in the streaming wars, but also playing a completely different game than its competitors.