The Future Of Television. Dissected Daily.
Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat
From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.
Disney Needs A New Hero, And It Isn’t A Price Hike
Disney needs to find some new franchises, given evident viewer fatigue for stalwarts like Star Wars and Marvel films and series. But where to find one these days? There are a couple of possibilities.
AVOD Acquisition Costs And Savings: Data Dose
In this week’s Data Dose: AVOD Customer Acquisition Costs, Social Food Trends, Beer Ads Growth, & Franchise Prequel Power
Should Streaming Services Be ‘A Little For Many’ Or ‘A Lot For Fewer’ At This Point?
Warner Bros. Discovery is going to fit HBO Max and Discovery+ together… and they’ll likely be better off for it.
Should Netflix Create New Franchise IP In A Streaming Market Already Littered With It?
Netflix wants to create larger franchise IP in order to both acquire and keep subscribers. But is that a worthwhile endeavor for the service?
How Does Disney Get The Most Out Of Its IP Without Spoiling Its Value?
Adding to Disney’s difficult year thus far, is the company harming its most valuable IP by churning out a never-ending stream of it?
Streaming Wars Enter The Volume Phase As Services Look For Differentiation
With streaming services already staking out content lanes over the last couple years, the “streaming wars” now shift toward volume-based conflict.
WandaVision and the Renewed Case for Weekly, Serialized TV
WandaVision's weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules.
Franchises are What Stops Churn for Streaming Services
Churn is going to become an increasing problem for streaming services... unless they're able to harness the power of franchises, of course (no easy feat).
Disney Investor Day Shows Path to Put All Content Under One Umbrella
Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.
Disney Earnings Didn't Yield Many Answers on What's Ahead -- Especially for Streaming
Disney's earnings didn't yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides.
Netflix Still Holding Its Own vs. Disney+ with Extensive TV Show Catalogue
Disney+ has the known intellectual property, but that hasn't given them an advantage over incumbent Netflix just yet - at least on the TV show front.
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney's interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+.
TV Likely at Center of Marvel and Star Wars' Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it'll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term.
Disney+ Will Work Because Disney's Done This All Before
No matter what Disney+ ends up being as a streaming platform, it's well situated to be successful because Disney's done all of this before.
Geofencing, Customer Experience Helping Physical Retailers Compete Digitally
Geofencing and prioritizing mobile technology within the in-store experience is helping brick-and-mortar retailers compete vs. online.