Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

How Apple TV+ managed to carve out its own unique lane (sort of like Richmond) and unpacking the real issues behind Diamond’s RSN failure.

The Big 12’s new TV deal shows how ESPN is going to use college sports to keep fans tuning in en masse.

Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.

MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.

An interesting note around NFL Sunday Ticket negotiations… what if the service heads to NFL+? And how much harm could that do to the rest of the TV ecosystem?

With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.

Is Netflix ready to compete for live sports rights (like Formula 1) already without experience serving ads or airing live events?

Live sports are a major draw for audiences, but that doesn’t mean every streaming service should just treat them as a savior.

FIFA debuts its own FAST, FIFA+, in a move that sounds so smart, you may wonder why a media company didn’t try to buy it sooner themselves.

If Disney actually does explore spinning ESPN off, what does that mean for the “Worldwide Leader” trying to operate on its own?