Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.

Peacock’s success is being driven by NBC’s broadcast programming. Which, Brandon Katz explains, is likely another reason why they are jettisoning their cable networks.

The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts.

Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?

As we move from linear TV to steaming, new monetization paths require a new set of metrics to better understand the value of content.

Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.

While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.