Basketball Up, But NFL Still Leads for TV Watch-Time

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

Eleanor Semeraro 1/23/24 Eleanor Semeraro 1/23/24

NFL Playoffs Scored a 16% Viewership Share on TV Last Week

“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.

Eleanor Semeraro 1/22/24 Eleanor Semeraro 1/22/24

NFL Playoffs Dominate Weekend TV Watch-Time

The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.

Eleanor Semeraro 1/16/24 Eleanor Semeraro 1/16/24

TV By the Numbers: CFP National Championship, NFL’s Wild Card Weekend

A look at the most-watched programming for January 8-14, with insights from Inscape.

John Cassillo 1/31/23 John Cassillo 1/31/23

Data: NFL Playoffs’ Weekend Watch-Time Dominance

Inscape data shows how NFL watch-time grew as the playoff field shrunk, culminating in a big Conference Championship Sunday on Jan. 29.

John Cassillo 11/12/20 John Cassillo 11/12/20

Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.