MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

The NFL wants a streaming service. It’ll obviously make money, but is it too late for a service like that to really matter for consumers?

The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.