The Future Of Television. Dissected Daily.
Multiple Weather Channel Programs Make Most-Watched TV Ranking
Hurricane Milton coverage spurred enough viewership for The Weather Channel that three of its programs jump into the top 25 ranking for Oct. 7-13, per Inscape.
MLB Playoffs Steal Third Place For Most-Watched TV Programming
And although the NFL and college football maintain their chart-topping positions, both saw viewership shares decrease week-over-week, according to Inscape.
Debate Dials Up TV Watch-Time, But Couldn’t Beat Football
ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.
September Kicks Off With a Watch-Time Win for Football
NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.
TV Program Rankings: Sports Score Big
Sports, led by college football, take the top five spots on Inscape’s ranking of most-watched TV programs for August 26 through September 1.
DNC, NFL Lead for Live TV Viewership Last Week
Combined across all networks, coverage of the Democratic National Convention accounted for nearly 5% of all minutes watched on TV Aug. 19-25, per Inscape.
TV Program Ranking: NFL, MLB Lead for Watch-Time
NFL preseason games captured a 2.48% viewership share across Aug. 12-18, per Inscape.
TV Program Rankings: The NFL Is Back, But Olympics Still Take Gold
Per Inscape, NFL preseason games captured a 1.55% viewership share for Aug. 5-11, behind only the Olympics.
Olympics Captured 26% of Last Week’s Live, Linear TV Viewing Time
The 2024 Paris games continue to dominate TV viewership, per Inscape data.
TV Program Ranking: Olympics Dominates Watch-Time
Coverage of the 2024 Paris games captured a 12.47% viewership share across July 22-28, per Inscape.
TV Program Rankings: Cable News Programs Rise Over Weekend
Weekend coverage on Fox News drove watch-time increases for many of its top programs (especially those typically airing during weekdays only).
Disney Now Owns All Of Hulu, The World Series Tanks
Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.
How Can MLB Fix Its Postseason TV Audience Crisis?
Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.
Major League Baseball’s Precarious Media Spot
MLB’s success this season is staring at a lot of TV uncertainty on the horizon.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry
After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.
New MLS Rights Deal Shows Just How Serious Apple Is About TV
With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.
How Did MLB Teams Engage Fans With Video During The Lockout?
MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?