Disney Takes The One-App Route, VIZIO Doubles Content Offering

A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.

Alan Wolk 10/31/22 Alan Wolk 10/31/22

How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST

VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.

John Cassillo 12/16/20 John Cassillo 12/16/20

VIZIO Explains SmartCast

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

John Cassillo 6/16/20 John Cassillo 6/16/20

VIZIO Discusses Licensing Content and Direct-to-Device Advertising

VIZIO's Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising.

David Bloom 3/12/20 David Bloom 3/12/20

The Revisionists: Vizio's Katherine Pond On Connected TVs And The Fight For Audience Attention

Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform.