The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.

In January, Disney and Paramount fought it out to see which media property had the highest reach amount U.S. YouTube and Facebook audiences.

Economic uncertainty doesn’t mean social video strategies need to fall by the wayside, as Tubular VP of Marketing Chrissy Werner explains.

Tubular’s expanded Consumer Insights capabilities give customers the ability to measure ad/content impact across the funnel.

MLB clubs were faced with a challenge this offseason, when the lockout meant no posts about current players. So how’d they get around that to stay engaged with fans on social video?

A new report from Tubular Labs shows how gaming content continues to explode, with influencers driving the bus.

It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?

Tubular Labs CRO Denis Crushell discusses how TV -- streaming and linear -- is utilizing social video to grow viewership in 2021.

The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.

The NBA's kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.

Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels.

U.S. tech giants spent millions on advertising in the first half of the year. Using data from iSpot, we take a closer look at who spent what where.