The Future Of Television. Dissected Daily.
Drama’s Dominance Dims As Streaming’s New Star Genres Shine
Drama isn't the cool kid on the block in streaming land as fantasy, sci-fi and reality are now ascendant. What that means for everyone from studios to streams to advertisers.
Why Are Streamers Sleeping On The Kids' Content Niche?
While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.
At Netflix, A Few Hits Subsidize Many Misses
New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.
Netflix's Winning Strategies: Hits, Franchises, and International Appeal
A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.