Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

This week’s Data Dose dives into Disney+’s Turning Red blitz, pre-March Madness hoops hype, Squid Game data and more.

The coming return of EA Sports' popular college football game could spawn an influx of new esports fans young and old.

Apple TV+ and the Pac-12 are entering into a discussion because of the situations they've found themselves in. A deal may not fix those issues.

College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.