Basketball Fills the NFL Void: TV By the Numbers
Here’s a snapshot of TV by the numbers for the week of Jan. 30 through Feb. 5, highlighting the most-watched shows and networks with data from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio with insights from a panel of more than 20 million opted-in TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).
The NFL no longer reigns supreme! With the playoffs over, it vacated first place to men’s college basketball, which accounted for 2.02% of watch-time during the week.
Some additional insights about the top programming on TV:
NBA basketball takes third place in our ranking with 1.22% of watch-time, just behind Law & Order: Special Victims Unit, which captured 1.23% of minutes watched thanks to reruns on USA Network and ION.
The 65th Annual GRAMMY Awards is at No. 6, with 0.82% of watch-time for the week.
The 2023 Pro Bowl Games didn’t have quite the luster as the regular NFL season or playoff games: They had a 0.55% share duration, landing at No. 15.
Chicago Fire rockets up the ranking to No. 11 from No. 24 previously, thanks in part to reruns on ION.
Even without NFL games, CBS maintains its first-place position on the network ranking with 7.59% of watch-time, fueled by the GRAMMYs, assorted news programming and PGA Tour Golf.
Additional insights around the most-watched networks from Jan. 30-Feb. 5:
ABC (6.50%), NBC (6.16%) and Fox News Channel (5.61%) each move up a spot from the previous week, while Fox slips to fifth place.
Although they maintain their ranking positions week-over-week, ESPN, ION, USA Network, Food Network and A&E all saw increases in percent share duration. ESPN had the largest, up from 2.60% previously to 2.98%, driven by men’s college basketball, NBA games and SportsCenter.
CNN is the only network that jumps up more than a single slot — but it was a modest two spaces, from No. 14 to No. 12.
