The Future Of Television. Dissected Daily.
Hooked On Netflix: Analyzing The Streaming Giant’s Low Churn Rates
Netflix’s rock-bottom churn rates are the envy of the streaming industry. Brandon Katz explains why that’s no accident.
Samsung's Justin Fromm On Streaming's Loyalty Crisis
Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.
WaPo’s Lesson For Big TV, Roku Just Can’t Win
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
From First-Season Glow To Follow-Up Fade: The Hidden Dynamics Of Streaming Hits
Brandon Katz lays out the right programming strategies streamers can use to keep viewers hooked after the initial hype cycle has died down.
Amazon Channels Dominates, Network News Shows Have A Real Opportunity
Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.
The Quest For A Universal Interface, Omnichannel Gets Quantified
Everyone’s bundling but streaming’s universal interface remains elusive. A look into why that is, plus some traction on the integrating social video and TV front.
Why The Incredible Shrinking TV Season Is Hurting TV
TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.
Netflix Keeps Growing, Peacock’s Potential Churn Issue
Why Netflix’s programming strategy is helping them gain new users and what they have to do to keep up momentum, will Peacock’s record subscriber gain prove to be a boon or an illusion?
George Carens On How Samsung Ads Is Helping Streamers Meet The Churn Challenge
Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.
The Unexpected Brilliance Of “Expensive NBC”, The Diamond RSN Implosion Continues
How Apple TV+ managed to carve out its own unique lane (sort of like Richmond) and unpacking the real issues behind Diamond’s RSN failure.
2023: Media’s Year Of Living Dangerously
Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn
Both Linear And Streaming See Losses And Layoffs, Churn Picks Up
Can TV ever get past the loss of carriage and retrans fees, plus what to do about all that churn?