The Future Of Television. Dissected Daily.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
LG Ads' Esther Maguire On Enabling Creativity In TV Advertising
LG Ad Solutions’ Esther Maguire explores the importance of creativity in advertising, and the potential of branded content and interactive ad units.
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here's a look at ESPN without its main subject.
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.
Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.
Inscape, Sorensen Media Deliver Near Real-Time TV Analytics Straight From the Glass
Local broadcast stations now have access to near real-time audience data through Smart TVs, leading to more customized targeting programming.