How Apple TV+ managed to carve out its own unique lane (sort of like Richmond) and unpacking the real issues behind Diamond’s RSN failure.

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.

The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.

The ground-breaking $2.5 billion media rights deal between Apple and Major League Soccer is only looking better and better amid strong World Cup interest, and burgeoning appeal for MLS itself, especially among younger fans. With Apple’s reach, the league is positioning itself for a break-out year.

Is Apple TV+ finally ready to act like a real streaming service, moving toward making money and paying its own way? Price hikes and more ads, maybe even an ad-supported tier, suggest Apple’s little project is growing up.

An interesting note around NFL Sunday Ticket negotiations… what if the service heads to NFL+? And how much harm could that do to the rest of the TV ecosystem?

With MLS now in the fold, Apple’s showing just how serious they are about TV and what they’ll do to gradually remove consumer needs for linear.

Apple has a chance to create a formidable partnership with the NFL to stream games on both mobile and connected TVs, plus buy a stake in NFL Media. If the company can pull it off, it could transform the streaming business.

Live sports are a major draw for audiences, but that doesn’t mean every streaming service should just treat them as a savior.

As a service to our readers, we’re compiling all the earnings calls scheduled by the relevant companies in the streaming space.

Apple’s first Friday Night Baseball streamcast represents a big shift for its subscription streaming service, TV+, but especially for Apple’s relationship with advertising. Where will it go next: an ad-supported tier? More live sports? More targeting?

The NFL wants a streaming service. It’ll obviously make money, but is it too late for a service like that to really matter for consumers?

Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.

Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.

Apple in the streaming wars, but also playing a completely different game than its competitors.