
The Future Of Television. Dissected Daily.
MLS Clubs Finding Local TV Lifeline Around Apple Limitations
MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.
Breaking Free From Hollywood’s Grip
In our latest Marconi piece, Christian Knaebel presents a compelling argument against the media industry’s American hegemony.
Hot List: Truth(set), Emotions, And More
Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.
The Future Of TV Measurement Is Looking Rather Emotional
Recap of our latest TVREV webinar with Mediaprobe which explored how emotional impact affects impression quality and why that’s important for navigating the Upfronts.
Truthset Comes Up With AAA Idea For Rating Data Quality
“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley
What To Watch For During Events Season, Max Cracks Down On Password Sharing
Five things you need to keep your eye on during the upcoming two months of madness. Plus why Max is cutting down on password sharing.
Comcast Spells Out Plans To Slow Broadband Sub Losses
Also industry news from AdOmni, Nexxen and LG Ads
Broadcasters Say Deregulation Will Boost Local News — But “Must-Run” Content Suggests Otherwise
When station group owners force must-run segments onto local newscasts, they dilute the time and resources available for actual local reporting.
Better Reach, Impact: Ad News from Innovid, iSpot and Magnite
“Finding the ideal reach and frequency is a reality with new technology,” the report says.
A Flock Of Black Swans: What Could Blindside The OTT Industry In 2025–26?
VODProfessional’s Kauser Kanji weighs the likelihood of ten different “black swan” events that could hit the media industry in the year ahead.
What If The NHL Just Embraces Being Post-Cable TV?
The NHL’s exciting playoffs are likely to once again lack the TV audiences to match. What if a post-cable approach could change that?
Viant’s Lockr Adopts Multiple Identity Systems To Boost Addressability Of Internet Advertising
Viant Household ID, Yahoo ConnectedID, First-ID, the Trade Desk’s EUID and Critco HEM added
Hot List: TV’s Season to Rise Again
As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.