TiVo’s Craig Chinn makes the case for why the future of TV advertising lies in bridging the gap between linear and streaming—not choosing one over the other.

An eventful March fueled audience and watch-time growth for TV news publishers across social video, as data from Tubular Labs reveals.

As the Feds go after TV’s biggest rivals, the industry should be jumping for joy and learning how to work together to take advantage of the moment. And why emotion is so important to advertisers at a time when data reigns supreme.

Digital video, retail media, social and search showing the biggest gains

If stalwarts like Wheel and Jeopardy! can be peeled away from the traditional TV syndication pipeline, what’s to stop others from following?

In our latest Marconi post, Gijsbert Pols breaks down why mobile marketers love buying CTV—but still can’t measure it unless they play by someone else’s rules.

As television turns 100, TripleLift CEO Dave Helmreich reflects on its journey from mechanical novelty to digital powerhouse—arguing that its next century will be defined by a balance of storytelling, data, interactivity, and innovation.

Data companies Acxiom, Deepsync, Experian, LiveRamp and TransUnion have signed on as data partners working to standardize identity data for targeting and measurement.

Top 10 streaming shows distributed by 7 different platforms

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

We’ve been talking about shoppable TV for years, but a new report from LG Ad Solutions offers some solid evidence that the shift from theory to reality may finally be underway.

If you’ve been feeling like not all that much has been happening in the industry this year, you are not alone. We explain why this is….and why the dog’s breakfast of social video measurement is spreading to the TV industry and how to put a stop to it.

5G Broadcast is gaining traction as a mobile-first digital TV alternative that aligns well with modern viewing habits and global trends toward cellular-based media delivery systems.

The arrangement provides buyers using PubMatic with more opportunities to advertise in local news and live sports

OKAST CEO Cédric Monnier shares how his team is tackling the challenges of building a business-first streaming platform in Europe, from FAST channel strategy to local content and AI-driven ad tools.

‘Households With’ metrics provide info on age and gender for all 210 local markets and national TV based on big data

A lobbyist says TV ads on FOX can sway the President, while streamers are pulling ahead with fewer, smarter ads.

‘It is another desperate lawsuit from Nielsen that we believe is intended to stifle innovation and competition by burdening growing companies’ – VideoAmp statement

At a time when television has fractalized into a series of self-contained bubbles, maybe it’s time to think of linear as just a slightly bigger bubble. Plus why measuring the TV relies on deciding what to measure

At its core, HC2’s petition represents an admission by broadcasters that the future of television is no longer about delivering content to viewers but about repurposing spectrum for data services.