Is the vibe shift responsible for Fox finally launching a streaming app? Or something else that starts with “V”? Plus why the NBA needs to start treating fans better.

At its core, this investigation is not about sponsorships or underwriting rules. It is about power—the power to intimidate, destabilize, and ultimately silence voices that provide a public service free from the dictates of profit or political agendas.

“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.

Amazon is aggressively expanding its movie catalog, securing new licensing deals, and investing in original films as it prepares to battle Netflix for movie library supremacy.

Six top industry thought leaders: Terry Kawaja, Stu Schwartzapfel, Tony Marlow, Mike Brooks, Evan Shapiro and Alan Wolk share their thoughts on what to expect in the year ahead in the video series sponsored by LG Ad Solutions.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.

Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.

Nielsen isn’t going anywhere and why that actually benefits their newly ascendant rivals, plus how the Oscars can help make movies great again.

Streaming services lean heavily on dramas for their content libraries. But maybe too heavily—other genres may yield better retention and acquisition rates.

For Nielsen, the challenge is not just to innovate but to rebuild trust in an industry that increasingly views it as a relic of the past.

In the last of the Innovator Spotlight pieces from our Special Report on Contextual Targeting, KERV’s Gary Mittman discusses how KERV is transforming contextual targeting through cutting-edge AI and polygon-based object recognition.

Network provides high-octane programming as distributors build skinny sports packages 

Pluto TV is diversifying its channel offerings by adding Revry, the global LGBTQ+ streaming network, at a time when many services are cutting back.

TVREV Originals from Hanlon, Lafayette, Cassillo and Wolk.

Netflix’s numbers look strong but there are still a number of unanswered questions about their subscriber base. Plus some stats on why contextual targeting is so hot right now.

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

The fast-disappearing local forecast - a lament for TV meteorologists and community connection.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Anoki’s Raghu Kodige discusses the buzz behind multimodal AI.

The Fox News show jumped up from No. 12 the previous week, capturing a 0.84% viewership share, per Inscape’s TV analysis for Jan. 13-19.