TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.

Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.

MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.

For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.

Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?

But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape. 

A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.

In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.

TVREV Originals from Hanlon, Lafayette and Wolk.

The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.

Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.

Satellite companies tell judge antitrust issues should continue to be litigated

RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.

Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.

Rounding up 2024 with TVREV originals.

Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.

The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.

In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.

Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.