
The Future Of Television. Dissected Daily.
McLuhan And The TikTok Ban
TikTok was a hot or passive medium, which means that YouTube, another hot medium, should be in pole position to benefit from its demise…and why it’s not.
Teads’ Tech Themes 2025: 5 Key Themes Shaping Media
Download Teads’ Tech Themes 2025 to explore five key trends reshaping advertising strategies, with insights on navigating CTV, AI, shoppable formats, and contextual targeting.
MySports Is Not The New Venu, RedNote Is Not The New TikTok
MySports is a sports-oriented vMVPD skinny bundle, not a dedicated sports app and why that’s a good thing. Plus RedNote is all the rage but TikTok’s probably not going anywhere.
Universal Ads Sets Up Shop In Local TV’s Backyard
For local TV stations, Universal Ads presents a huge challenge - but perhaps also an opportunity.
Stop Trying To Make The Incomplete ‘Sports Streamer’ Happen
Just days after Venu’s death, DirecTV proposed an alternative… that’s also incomplete. So again: Why are we still trying this?
News Programs See Week-Over-Week Increase in Viewership Share
But football still captured the most linear TV watch-time for Jan. 6-12, per Inscape.
Cracking the Efficiency Curve: Little Shifts Mean A Lot
A new study from LG Ad Solutions and iSpot highlights the impact just shifting a small part of your budget from linear to CTV can make.
Wurl’s Peter Crofut on How Emotional Targeting is Boosting Ad Engagement on CTV
In this Innovator Spotlight from our Special Report on Contextual Targeting, Wurl’s Peter Crofut explains the value of emotional targeting.
Hot List: CES, Venu, Meta and the LA Fires
TVREV Originals from Hanlon, Lafayette and Wolk.
Winners And Losers Of The TikTok Ban
The US Supreme Court looks likely to uphold the TikTok ban. We look at who some of the winners and losers might be.
Venu Gets Mouse Trapped, Zuck Might Have Stepped In It
Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.
DirecTV, Dish Say ‘Not So Fast’ On Letting Venu Launch
Satellite companies tell judge antitrust issues should continue to be litigated
RUN3TV: The Race Broadcasters Cannot Afford To Lose
RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.
TV Rankings: A HullaBOWLoo Kick Off to 2025
Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.
Inscape, TVision to Examine Personified Cross-Platform Viewing with Extended Pact
Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.
Hot List: Predictions, Reflections, And Exclusives To Kick Off 2025
Rounding up 2024 with TVREV originals.
Once More Into The Breach: Our Fearless Predictions For 2025
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
Hot Take On Today’s Net Neutrality Ruling
The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification
Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.