
The Future Of Television. Dissected Daily.
Venu Gets Mouse Trapped, Zuck Might Have Stepped In It
Why Disney’s Fubo deal is likely the final nail in Venu’s coffin, How Meta’s Trump-pleasing privacy policies should benefit TV’s new SMB play.
DirecTV, Dish Say ‘Not So Fast’ On Letting Venu Launch
Satellite companies tell judge antitrust issues should continue to be litigated
RUN3TV: The Race Broadcasters Cannot Afford To Lose
RUN3TV is more than a technological advancement; it’s a paradigm shift in what it means to be a broadcaster in the digital age.
TV Rankings: A HullaBOWLoo Kick Off to 2025
Multiple college football bowl games make Inscape’s ranking of most-watched TV programming for Dec. 30 through Jan. 5, but none could beat the NFL.
Inscape, TVision to Examine Personified Cross-Platform Viewing with Extended Pact
Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.
Hot List: Predictions, Reflections, And Exclusives To Kick Off 2025
Rounding up 2024 with TVREV originals.
Once More Into The Breach: Our Fearless Predictions For 2025
Our 2025 Fearless Predictions. Everything from YouTube to rebellious marketing managers to the contextual revolution.
Hot Take On Today’s Net Neutrality Ruling
The 6th Circuit Court of Appeals struck down the FCC’s net neutrality rules today. Our quick take on what to expect.
5 Netflix Insights In 2024 That Are Shaking Up The Streaming World
In 2024, Netflix continues to refine its strategy with a focus on subscriber retention, high-quality content, earned media, and smart investments in live sports, ensuring its position as a leader in the streaming industry.
From Risk Avoidance To Value Creation: A Paradigm Shift In CTV Ad Verification
Protected by Mediaocean’s Asaf Greiner explains how improvements in ad verification create opportunities for growth.
The Times' Peak Snobbery: Why ‘Mid TV’ Is Actually What Viewers Want
The Times TV Critic is dismayed by the arrival of what he calls “Mid TV.” But are greedy executives to blame or just mainstream tastes?
Hot Takes: What To Binge Over The Holidays
You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.
Mediaprobe's Pedro Almeida On Turning Emotional Engagement Into A Metric That Matters
As the contextual revolution continues, Mediaprobe’s technology is looking to take ad effectiveness to a new level.
The Most-Watched TV Programming of 2024
NFL and college football dominated, while the Paris Olympics won the bronze medal for 2024’s TV watch-time, per Inscape.
Inside ESPN’s Playbook For The Expanded College Football Playoff
ESPN is pulling out all the stops for the new 12-team College Football Playoff with enhanced production, big-name talent, and cross-network collaboration to drive ratings and engagement.
We Must All Hang Together, 2024 Fearless Predictions Graded
Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.
As Sports Move To Streaming, Roku Wants To Bat Leadoff
Roku aims to become a major player in sports streaming, predicting that by 2025, two-thirds of sports viewing hours will be streamed, with personalized, interactive experiences for fans and advertisers.
Netflix KOs Other Streamers for Earned Media Value
The Tyson vs. Paul match fueled a month-over-month increase in EMV for Netflix, per CreatorIQ.
Demographics Are Destiny: Streaming’s Growth Playbook
Different streamers appeal to different demographics. Brandon Katz explains why they need to stop being so complacent about who is watching.
A Look At The Regulatory Road Ahead For 2025 & Beyond - With David Oxenford
What kind of changes might lie ahead for broadcasters on the regulatory and legislative fronts? We ask a leading DC communications attorney for a reading of the inside-the-Beltway tea leaves.