
The Future Of Television. Dissected Daily.
‘Emily in Paris’ Stars Fuel Increase In Netflix’s Earned Media Value
Netflix increased its Earned Media Value by 13% from July to August, per a CreatorIQ analysis.
Study: Creator Retention Helps Streamers Grow Earned Media Value
A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.
Streaming Insights: Viewer Experience, Preferred Content and More
An in-depth survey from MX8 Labs reveals how consumers really feel about the streaming landscape.
Netflix Doesn’t Need To Go All-In On Live Sports To Be Major Player
Starting 5 is yet another smart play by Netflix to get into the sports conversation consistently without breaking the bank.
Netflix’s 150 Percent Problem, Fubo’s Gift To Venu
Netflix boasts impressive ad sales growth, but some industry insiders remain skeptical about the audience. Meanwhile, Fubo's legal victory may have given Venu an easy way to bail on the ill-conceived service.
Olympics-Related Posts Generated 44% of Peacock’s July Earned Media Value
Peacock racked up $53.1 million in Earned Media Value in July, a notable 55% month-over-month increase, per CreatorIQ.
As Streaming Consolidates, Netflix Keeps Gaining Upper Hand
If you can watch most content on most platforms, doesn't that just push every consumer toward consolidating around only subscribing to Netflix?
Streaming's Resource Crisis: Is Content the New Oil?
Streaming's content crunch: As new show production slows, platforms scramble to maintain hits and engagement with shrinking resources. Is quality the new quantity?
What Early Details Around The Venu Streaming Service Tell Us
Details are coming out around the Venu streaming service, which also creates more questions.
7 Services For Just $11.32/Month: Creating The Ultimate Streaming Bundle Hack
Want to get Netflix, Hulu, Max, Apple TV+, Paramount+, VIX and Peacock for just $11.32/month? Here is how.
The Streaming Paradox: How Netflix Thrives on Its Competitors' Content
Netflix’s greatest demand is for shows it licenses from other media companies… companies who are likely to stop licensing their shows to Netflix in the years ahead. Brandon Katz breaks down the Big Red N’s dilemma.
Olympics Buzz Fuels Growth In Earned Media Value For Peacock
Peacock racked up $30.9 million in EMV during the month, a 48% increase from its May EMV, per CreatorIQ.
Disney Has Netflix Envy, WNBA Strikes Gold
Disney’s trying to make its interface more like Netflix, but its real focus should be on the TV OS. Plus why the WNBA’s jackpot represents a sea change for the entire TV industry.
‘Bridgerton’ Drives Growth In Earned Media Value For Netflix
Nicola Coughlan saw her TikTok audience grow by 25x since January and has a 13.58% engagement rate on the platform, per CreatorIQ.
Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property
The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.
Netflix’s Bridgerton Universe Offers A Masterclass in Franchise Efficiency
How’s Bridgerton’s new spinoff Queen Charlotte is boosting viewership for both shows and how Netflix is doing a stellar job capitalizing on that.
The Great Rebundling Continues, Roku’s MLB Steal
Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.
NFL, Rebundling Shows Netflix Has Already Won Streaming Wars
Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”
Age Matters: How Should Streamers Balance Old and New Library Content?
Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.
In Global Content Wars, Netflix's Hefty Investment in Overseas Programming Outstrips Amazon
Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon