The Future Of Television. Dissected Daily.
Collaboration at IBC, The Emmys Boneheaded Bear Move
The industry’s lack of collaboration hung over IBC like stars in a Van Gogh sky, while The Bear winning Best Comedy again makes the Emmys look downright Maduroesque.
Retail Media’s Growing Clout Isn’t Making Everyone Happy
The rise of retail media is reshaping ad agency dynamics and sparking concerns over its growing influence.
OrkaTV's Chris Hartley On Why CTV Is Becoming Just Like An iPhone
In our latest TLC Q&A, OrkaTV’s Chris Hartley explains how CTV advertising is evolving and why specialists are key to navigating its complexities.
Revolutionizing Ad Management: How Sky Media and Imagine Transformed TV Ad Operations
How Sky Media’s Jeff Eales proved automation wasn’t just a buzzword, but the key to revolutionizing ad efficiency and profits.
Navigating The Future Of Media: AI, CTV, And Cookieless Strategies
Teads' Natalie Bastian and KINESSO's Amanda Marks discuss how brands can harness the power of AI and CTV in order to adapt to the cookieless future.
Study: Creator Retention Helps Streamers Grow Earned Media Value
A new report from CreatoriQ found that the number of creators posting about streaming services grew 28% in H1 2024, resulting in a 56% increase in Earned Media Value.
Debate Dials Up TV Watch-Time, But Couldn’t Beat Football
ABC’s broadcast of the presidential debate ranked sixth for TV programming watch-time last week, per Inscape.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
Is the Magic Fading? Disney’s Originals Go Bippity-Boppity-Splat
From Star Wars to The Acolyte, Disney hasn't been having much success with its originals and Hulu's hits are few and far between. All that spells trouble for the House of Mouse.
Report: More Smart TVs Are Solely Streaming
Inscape’s Q2 2024 report reveals that 60% of smart TVs only streamed content during the quarter — a record high.
Amazon Channels Dominates, Network News Shows Have A Real Opportunity
Why smart subscription apps are getting in bed with Amazon and why the debate may give network TV news a second lease on life.
Retail Media Networks Learn the Power Of Ad Sales Leverage
Retail Media Networks are realizing they have leverage, and aren’t being shy about using it.
ZoneCasting: A Blueprint For Local TV’s Future?
Is a new radio content targeting technology a glimpse into the future of over-the-air television?
September Kicks Off With a Watch-Time Win for Football
NFL games captured nearly 8% of all live, linear minutes watched across Sept. 2-8, per Inscape.
Magnite’s Erik Brydges On Why CTV Is Winning Over Political Advertisers
The first Innovator Spotlight interview from our new Special Report on Political Advertising on CTV features Magnite's Erik Brydges explaining why CTV is such a powerful medium for campaigns.
How Long Can Disney Hold Out As Rivals Shape Football Season For Fans?
ESPN's controlled the narrative around college football for decades. What happens if it loses that footing via the DirecTV dispute?
Is Freevee Doomed, YouTube Goes to 11
Why Amazon's Freevee is more than just another FAST service and what YouTube needs to do if it really wants to be considered "television."
The Great Contraction: Why TV Seasons Are Shrinking And What It Means For The Industry
The rapidly shrinking length of TV seasons is creating issues for media companies, impacting everything from retention to syndication. A look at how to handle this dilemma.
Retail Media Has To Slow Down Sometime, Right?
Retail Media ad growth may slow, but it's still booming with over $50 billion in projected 2024 revenue.
Locked Out Of Local TV: The Streaming Bundle We Still Can’t Get
It’s time to ask why viewers can’t simply pay for what many want: a bundle comprised of just OTA broadcast TV networks and local stations/diginets — reasonably priced and easy to access via streaming.