A new report from iSpot highlights the major differences between average commercial minute audiences and exact-ad (spot-level) measurement during sporting events.

The NBA’s new TV deal is going to change the way we watch sports, and how the league’s perceived as an entertainment property for the foreseeable future.

As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.

Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.

PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.

The tournament accounted for 3.64% of all live, linear minutes watched April 8-14, per Inscape

The final few games of the women’s tournament captured a 3.66% viewership share across April 1-7, per Inscape.

Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

NBA grew its viewership share week-over-week but couldn’t get the jump on men’s college basketball games, per Inscape.

Fueled by the Daytona 500, NASCAR Cup Series captured a 1.14% viewership share for Feb. 19-25, per Inscape.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

Meanwhile, multiple news programs made week-over-week gains, per Inscape.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.