The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.

If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.

Everyone wants to make everything shoppable - regardless of whether shoppers want to shop everywhere.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

Scheduled from April 29th to May 2nd in New York City, the agenda for this four-day gathering promises to unveil the latest trends and innovations in digital video, shaping the future of ad-supported streaming platforms.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

This week’s TVREV highlights, and more news across the industry.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

Pixability’s Jackie Paulino details how the company applies its expertise in YouTube contextual targeting to enhance brand safety and performance in the streaming sector.

This week’s TVREV highlights, plus our Local TV Report, the WGA won, iSpot’s MRC accreditation, and more across the industry.

This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.

As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Why HBO was smart to drop the HBO name from Max and the real news behind Google’s TV OS update.

YouTube’s pricing around NFL Sunday Ticket is a savvy bet that fans will sign up, even if it means completely changing TV providers.

As a combined business, WWE and UFC aren’t going to be put in a box, and are likely to make billions in TV and streaming negotiations.

The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.