The Future Of Television. Dissected Daily.
From Foes to Potential Flows: Unpacking the Max, Disney+, Hulu Streaming Bundle
Disney+, Hulu and Max make for some odd bundle-mates, but how much overlap is there between the threesome, and do they have what consumers want?
Memorial Day Moviegoing Tanks, Charter and Paramount Continue The Great Rebundling
The real reason movies tanked this weekend plus Charter and Paramount’s clever bundling play.
Is the Open Web Worth Saving? Or is it Already Too Late?
The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.
Sports Dominates Last Week’s Most-Watched Programs
The NBA playoffs continue to hold court atop Inscape’s ranking, while college softball and baseball made inroads week-over-week.
Book Adaptations Fuel Max’s April Growth in Earned Media Value
Max’s $25.9 million April EMV represented a 20% increase from March, per CreatorIQ
The Great Rebundling Continues, Roku’s MLB Steal
Comcast just took The Great Rebundling to the next level and what you need to pay attention to, plus why the MLB on Roku is an even bigger deal than it seems.
Diginets: The Father of FASTs
Streaming FAST channels owe their existence to the TV model (eventually) refined by broadcasters' digital subchannel adventures over the last two decades.
What Is TNT Sports Without The NBA?
As TNT Sports is reportedly about to lose NBA rights, there’s a real question around where it goes from here.
‘Young Sheldon’ Cracks Top 15 Most-Watched Programs
Reruns plus the series finale of the hit sitcom captured a 0.52% viewership share across May 13-19, per Inscape.
Hot Takes: What We’re Bullish On Right Now
We asked our TVREV Thought Leaders Circle members what they were most bullish about for the year ahead. Some of their answers will definitely surprise you.
Go Big, or Go to a Series of Intimate Dinners
The value of Upfronts is in question for TV and netwarks, as tech giants Amazon and YouTube are on a different playing field.
Despite Strikes, Major Networks Grew TV Season Ad Reach
ABC and CBS were two of the networks that saw notable year-over-year increases in national linear TV ad impressions, per iSpot.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
The Upfronts Versus The Chatbots
Despite the flashy Upfronts, tech giants like Google, Apple and Meta are competing to dominate the future of AI.
TV Loves Its Own: Why Movies Fizzle On The 75 Inch Screen
Streaming services may dream of chasing Oscars, but they’re spending their dollars on TV series, both old and new. Brandon Katz unpacks why.
How US Broadcasters Might Stream More "Freely"
Can US local broadcasters and their network programming patrons get out of their own way and glean some innovation inspiration from their brethren across the pond?
TV Program Rankings: NBA Dominates, PGA Rolls into Top Five
NBA playoff games captured a 5.02% viewership share for May 6-12, per Inscape.
NFL, Rebundling Shows Netflix Has Already Won Streaming Wars
Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”
Navigating Fragmentation In The TV Space
Teads' Charles Lucterhand provides some best practices for navigating the fragmented CTV ecosystem
WBD and Disney Go A’Bundling, FAST Services Are Good Business
All the unanswered questions behind the Disney/WBD bundling announcement and why FAST services are crushing it.