The Future Of Television. Dissected Daily.
Kentucky Derby Races to Third Place on TV Program Ranking
Per Inscape, the annual race had a 1.04% viewership share across the week, an increase from the 2023 Derby’s 0.81% share.
Why Are Streamers Sleeping On The Kids' Content Niche?
While demand for kids content remains high, supply is surprisingly low. Brandon Katz looks at what’s behind the imbalance.
Only Connect. How Tubi Is Winning Hearts, Minds And Ad Dollars With Emotionally Resonant Originals Like “Big Mood”
With new originals like “Big Mood” Tubi’s been on a winning streak this spring. We sat down with Tubi’s Cynthia Clevenger in a new video series to understand why.
Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing
Spulu would seem to be the Biggest Loser if NBCU stole the NBA from WBD and why that might spur WBD to action. Plus everything that mattered at the NewFronts.
Why Can't US Audiences Stream Broadcast Channels More "Freely"?
The UK’s new Freely “streaming broadcast” service begs the question: why can't US viewers stream full, (ostensibly) free local broadcast signals?
Everyone Wants A Piece Of Retail Media
Retail media is projected to account for 20% of all advertising spending next year, as major companies like Yahoo and Kroger form strategic partnerships to capitalize on this booming sector.
NBA’s New Media Rights Deals Would Let League Have It Both Ways
The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.
NBA Playoffs Hold Court Atop TV Program Ranking
The 2024 NFL draft takes second place with a 2.95% viewership share across April 22-28, per Inscape.
Age Matters: How Should Streamers Balance Old and New Library Content?
Balancing much-loved older hits with still-hot newer ones is a balancing act for streaming services. Brandon Katz looks at what they should and should not do to solve this.
The Ad-Supported Fallout From “Fallout”; DAZN and Tubi Bring Live Sports To FAST-land.
Why the success of Amazon’s “Fallout” is such good news for ad-supported subscription streaming, and why DAZN’s live sports on Tubi is good news for the FASTs.
Sports Broadcasting's Shifting Landscape Is No Slam Dunk For Local TV Stations
The unwinding of Regional Sports Networks may - or may not - be a windfall for local TV broadcasters.
Seattle Kraken-Amazon Deal May Hint At What’s Next For Local Sports Rights
Kraken games will appear locally on Amazon (and broadcast TV). And it may show what’s next for local sports rights.
Tubi's Cynthia Clevenger on How Authentic Content Drives Stronger Viewer Engagement
Tubi’s Cynthia Clevenger explains how culturally relevant series like “Big Mood” help advertisers connect with audiences.
Google's Cookie Delay Upends an Entire Cookie Replacement Industry
Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…
In Global Content Wars, Netflix's Hefty Investment in Overseas Programming Outstrips Amazon
Does winning on a global basis means investing in more non-US content? Netflix seems to think so and that’s why they’re way ahead of Amazon
Join TVREV at the StreamTV Show and at Cannes Lions
Join TVREV at Cannes Lions and at the StreamTV Show where we have two fantastic opportunities for brands this June.
NBA Playoffs, Play-In Tournament Lead Last Week’s Most-Watched Programming
PGA, MLB, Stanley Cup Playoff and NASCAR also make Inscape’s ranking for April 15-21.
Disney Likely To Launch Linear Channels, The Mood At NAB
A deep dive into why linear channels make so much sense for everyone in streaming. Plus the growing frustration with the ad side of the business’s failure to actually solve any of the problems it’s supposed to be solving and where the blame actually lies.
A Tipping Point For NextGen TV?
It was hard not to feel that this year's NAB Show represented a bit of a turning point for the ATSC 3.0 “NextGen TV” standard.
Tubi's Original Content Play: How Series Like 'Dead Hot' Offer New Opportunities for Advertisers
Our exclusive video series with Tubi’s Cynthia Clevenger, explains how original series like Dead Hot are transforming advertising in streaming.