Between the reported NFL Christmas deal and streaming competitors looking for rebundling liferafts, it certainly looks like Netflix has emerged victorious in the so-called “streaming wars.”

The NBA’s on the precipice of landmark media rights deals that would see it thread the needle perfectly between streaming and linear TV.

The NFL is happy to add Christmas to a growing holiday season slate — but the lingering question is what is “too much” football on TV?

The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

A look at the most-watched programming for January 8-14, with insights from Inscape.

Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.

The NFL increased its viewership share from 7.60% to 9.25% week-over-week, per recent Inscape data

The league’s inaugural competition netted a 1.16% viewership share for the week, behind only the NFL, per Inscape data.