The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

Why Netflix’s programming strategy is helping them gain new users and what they have to do to keep up momentum, will Peacock’s record subscriber gain prove to be a boon or an illusion?

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

With insights from CreatorIQ’s latest analysis of music and video streaming services.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

If you’re not going to use Peacock to get the most out of the increased interest in Vanderpump Rules right now, then what’s the point of having a network-aligned streaming service?

Awards shows have seen ratings declines for years, but several recent big shows have had promising results online, or are headed there permanently. It almost certainly represents the future of Hollywood self-congratulations.

Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.

Why losing “HBO” from “HBO Max” is a smart move and why moving RSNs to streaming is a bigger deal than many realize.

What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.

Why Disney and Comcast desperately want Hulu and what happens next plus why the lack of carriage fees on streaming may be a bigger issue than many realize.

After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.