
The Future Of Television. Dissected Daily.
FX, ‘The Bear’ Help Fuel Increase in Earned Media Value for Hulu
The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.
Price Hikes, Bundles and Syndication: Streaming Reacts To Its New Reality
Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.
What We Learned From The Emmys
The reunions were a reminder of just how central TV once was to our lives. Can it ever regain that role again?
Can Hulu Integration Help Disney Get Its Magic Back?
Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?
Could The New Disney+/Hulu App Dethrone Netflix?
Data from Parrot Analytics indicates that a combined Disney+/Hulu app checks all the boxes in its quest to overtake Netflix as the #1 streaming app.
Hot List: TV Industry Drama; Hope, Pain & Complexity
This week’s TVREV highlights, and more news across the industry.
Disney Takes The One-App Route, VIZIO Doubles Content Offering
A look at why the strength of the Disney brand name gives the company a competitive advantage in everything from apps to vMVPDs and why FASTs continue to be such a hot commodity.
Watch Alan Wolk Discuss The Disney-Hulu Deal On Scripps News
Alan Wolk discusses the ramifications of the Disney-Hulu deal for consumers and the industry at large with Scripps’ Chris Nguyen.
Are Hulu's Linear Leanings A Potential Pitfall To Disney's Streaming Strategy?
Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?
Hot List: The Beatles Are Back and Baseball Blows… Its Ratings
This week’s TVREV highlights, and more news across the industry.
Disney Now Owns All Of Hulu, The World Series Tanks
Hulu is all DIsney’s now—what that means and what DIsney needs to do about it. Plus why MLB needs to be worried about the World Series abysmal ratings.
Netflix Tops Video Streamers for September Earned Media Value
But its $55.8 million EMV was nowhere near what Spotify received, according to a new report from CreatorIQ.
Fox Still Hearts The Cable Bundle, Disney Raises Prices And Loses Subscribers
Why Fox’s call on the value of old school cable bundles is the right one and why solving Disney’s many challenges is a multi-part epic.
Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service
Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.
Unlocking New Taste Clusters: Gateway Titles and the Power of Strategic Affinity
As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.
Upfronts Survey Indicates TV Spend Isn’t Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.
Streaming May Be In Flux, But Disney And YouTube Are In Control
The latest consumer research from PCH and ESHAP reveals some surprising strengths for Disney, YouTube and vMVPDs.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
Three Giant Honking Caveats About Nielsen’s Gauge Report
Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.
So Iger’s In Charge; Now What’s Next At Disney?
Bob Iger has been back as Disney CEO for two weeks, and has said all the right things to investors and employees. But the list of challenges facing the company and Iger are long, and his contract is for only two years. What’s he going to prioritize in that time?