The men’s and women’s basketball tournaments took first and second place, respectively, on Inscape’s latest ranking of the most-watched TV programming.

NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?

Magnite's Ryan Kenney delves into the role of CTV in political advertising , with an emphasis on its brand safety, targeting and local advertising capabilities.

The newly proposed sports-centric vMVPD joint venture between Disney/ESPN, Fox and Warner Bros. Discovery poses some very real existential issues for local broadcasters - especially those with network affiliations.

CreatorIQ’s February analysis of the video streaming landscape reveals the service grew EMV by 151% month-over-month.

A new report says Gen Z is watching less TV and more social media. Should streamers be worried? Mike Shields unpacks.

Inscape’s Q4 2023 TV Market Trends report reveals the latest insights around consumer media behavior.

While much of the media seems to have handed Netflix the streaming crown, IP properties and a focus on quality might soon alter that perception.

Men’s college basketball grew its TV viewership share week-over-week, while The Players propelled PGA into second place, per Inscape.

TVREV will be hosting the much anticipated Global FAST and AVOD Summit at MIPTV this year. As if you needed another reason to head to Cannes.

In our latest TVREV Hot Takes, we ask our Thought Leaders Circle members what to keep an eye on during Upfront/Newfront season. The answers may surprise you.

In a new guest column, Mike Shields looks at he MFA (Made For Advertising) scandal and who is to blame.

The latest cord cutting numbers reveal that hybrid viewing is here for a while longer…which is why a new deal between Mediaocean and Magnite makes so much sense.

Kirby Grines, Founder & CEO at 43Twenty, delves into the power of linear as a content discovery mechanism, and how it still holds an exciting future in streaming TV.

Local TV news hubs strive to bring disparate station streams into a curated destination-worthy experience. We talk with the first (and largest) to do it.

The NFL’s quest for an 18-game schedule seems like it’ll happen at some point, and could spur yet another lucrative subdivision of its TV rights as a result.

What Samsung’s latest report on FASTs told them about why viewers keep coming back to FAST services and why great stories still matter.

TV seasons are shrinking and that is hurting streamers ability to retain viewers. Brandon Katz looks at the numbers behind the Big Shrink.

Men’s college basketball and the NBA again lead Inscape’s weekly ranking of most-watched TV programming, while the Oscars placed fourth.

How IRIS TV’s new deal library is making it easier than ever to place contextual buys on streaming TV and how that’s changing the way the industry looks at contextual.