What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.

College Football Playoff changes could be the move that finally eats the sport alive.

Tim Hanlon introduces a new TVREV category - exclusively devoted to the future of local television.

The platform was one of only four streaming brands that saw month-over-month EMV growth in January, per CreatorIQ.

OpenAP’s CMO Brittany Slattery shares its position on the future of data privacy in video advertising, and how building privacy-centric infrastructure will benefit buyers, sellers, publishers and consumers across the board.

Men’s college basketball games captured a 2.07% viewership share for Feb. 12-18, per Inscape.

Sitcoms have long been broadcast TV’s strongest product. But streaming services struggle to retain viewers from season to season. Brandon Katz looks at why.

ZEASN EMEA President Ronny Lutzi explains why the TV industry needs a competitive independent operating system, and what he’s doing to disrupt the industry at large.

Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.

The NFL wants no part of a super sports streamer, since it puts the rest of televised sports on an equal playing field.

Ken Norcross, VP of Data Licensing and Strategy at VIZIO Inscape, helps us understand why measuring OTA TV is important, and how Inscape’s Tuner Data product is uniquely positioned to measure.

Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

OrkaTV’s Jonathan Moffie on how the Super Bowl reminds us of the power of CTV to drive data driven brand awareness.

In this interview from CES 2024, Mediaocean COO Ben Kartzman explores the importance of data independence for advertisers.

Disney, Fox and WBD announced a brand new streaming sport bundle, but we wonder whether it can do what they want it to do. Meanwhile the fact that YouTube TV had over 8MM subs appeared in an internal blog post. We interpret.

In this interview from CES 2024, Global Head of Analytics & Insights at Samsung Ads Justin Evans tells TVREV about its new measurement panel called “TV and You”, which captures both linear and streaming television viewing behavior.

In this interview from CES 2024, ESHAP owner and noted media cartographer Evan Shapiro dives into the OS Wars – whoever controls that data controls the “oil in the TV ecosystem.”

Some of sports’ biggest rights holders are combining forces, in a move that makes us wonder what the point of escalating rights fees were to begin with.

Meanwhile, multiple news programs made week-over-week gains, per Inscape.

A look at how Amazon’s shift to a mainstream content strategy left it well positioned for the transition to an ad-supported model.