Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Changing consumer habits and a maturing streaming industry are leading to some new trends, price increases being among the more visible.

The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.

The NFL conference championships captured a 7.99% viewership share last week, per Inscape.

Why Netflix’s programming strategy is helping them gain new users and what they have to do to keep up momentum, will Peacock’s record subscriber gain prove to be a boon or an illusion?

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 2 of 2

The biggest part of Neflix’s new rights deal with the WWE is how popular wrestling is on YouTube, and how that may be a huge boost to Netflix’s subscriber (and ad) base.

“Postseason NFL Countdown” also enjoyed a boost in watch-time for Jan. 15-21, according to Inscape data.

It was the only streaming service that saw month-over-month growth in December, per CreatorIQ.

The NFL Playoffs captured a 33.62% viewership share across Saturday and Sunday, according to Inscape data.

At CES last week, we asked some TVREV Thought Leaders Circle members what they were most excited about in the year head. Part 1 of 2

Why Amazon’s rescue of Diamond Sports mostly benefits Amazon and why Thompson’s vision for CNN is shaking up TV news.

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

UK TV veteran Daniel Winner offers a game plan for media companies looking to survive today’s turmoil.

The reunions were a reminder of just how central TV once was to our lives. Can it ever regain that role again?

A look at the most-watched programming for January 8-14, with insights from Inscape.

Disney’+s diminishing Demand Share is one of the many problems the streamer faces. Can Hulu help them get their mojo back?

Streaming services need to reach both high brow and low brow audiences, a delicate balancing act. Has one service figured out the magic formula?

How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.