ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

2024 predictions from TVREV’s always insightful Thought Leaders Circle members.

Data from Parrot Analytics indicates that a combined Disney+/Hulu app checks all the boxes in its quest to overtake Netflix as the #1 streaming app.

New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.

With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?

As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.

On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.

While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.

The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.

Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.

Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.

Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.

Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.

A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.

Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

New data from Parrot Analytics reveals some surprising generational differences between superhero movies.

Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.