Streaming services need to reach both high brow and low brow audiences, a delicate balancing act. Has one service figured out the magic formula?

How to read between the lines of the AI hype cycle, why watching sports on TV keeps getting more miserable for fans and why the leagues need to cary about it.

iSpot’s new streaming ad measurement capabilities look to fill the marketplace’s void, and make streaming ad intelligence simpler for brands.

Meanwhile the football action continues, with NFL and college bowl games combined capturing over 14% of all minutes watched Jan. 1-7.

Camelot’s Michael Treon on how the IRIS_ID is helping them get the right ads to the right people at scale.

This week’s TVREV highlights, and more news across the industry.

Should YouTube be considered TV? And a look at how digital’s cookie shutdown will impact TV.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

How TV reach extension is redefining audience engagement in the age of streaming, and how you can wield this powerful strategy with VIZIO.

A discussion on how tools like AiBUY are reshaping influencer marketing and consumer shopping experiences.

Foxxum’s Ronny Lutzi explains why independent software developers like Foxxum are going to play such a critical role in the OS Wars, especially for local TV OEMs.

Between the NFL and college bowl games, football captured nearly 20% of all minutes watched on live TV last week, per Inscape.

Alan Wolk serves up TVREV’s 2024 Prediction realness. Everything from ad-supported Amazon to IPV6.

How did our 2023 predictions pan out? Alan Wolk takes a quick look back.

Plus a look at the top holiday movies by watch-time on Christmas Eve, with data from Inscape.

Another round of 2024 predictions from our TVREV Thought Leader Circle members.

Why WBD’s purchase of Paramount might serve to make them even more churn-proof and why Amazon’s decision to bail out Diamond Sports might reverberate throughout the industry.

Brandon Katz explores FAST platforms, with their mix of linear and on-demand programming, help older consumers make the transition to streaming.

A recent VIZIO study revealed that curated content collections on its Home Screen, enhanced with new interactive features, can boost viewer engagement by up to 5x.

Amazon suddenly has eyes on investing in Diamond Sports — something that actually makes too much sense.