Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

Why CNN Max is not going to cannibalize CNN OG (but which one will be the alpha) and why old players are getting out and new players are getting in to the daytime syndication game.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

iSpot CEO Sean Muller explains why the number one question advertisers have is "what is the unique audience I am getting from each streaming service?”

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

Discovery’s primetime household TV ad impressions during Shark Week increased 11% year-over-year, per iSpot

We met with Mark Myers who explained how iSpot measures TV ads and helps brands succeed with advertising on TV and streaming.

How the films are dominating theatrical movie TV advertising in July, plus a look at the resurgence of iconic Barbie songs.

If ESPN takes investments from its top league partners, it has ripple effects.

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.

Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.

Fox News may have its Tucker Carlson replacement already, if you start looking at the data.

A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.

Before the NCAA men’s and women’s basketball tournaments tip off, we dive into how the women’s game still isn’t getting its due.

Tax filing services are accounting for a smaller share of all TV ad impressions early in the year, as iSpot data shows.

iSpot data shows that Blue Buffalo has been advertising a lot more on TV in 2023.

Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.