The Future Of Television. Dissected Daily.
How Is LGBTQ+ Being Represented in Media? Paul Kontonis of Revry Explains It to a Teenager
We talked to Paul Kontonis, CMO of Revry, and he explains what his company does, and how it supports and represents the LGBTQ+ community
Scripps Tries Pushing Antenna Use, The VAB Is Beefing With Nielsen
Why Scripps might want to push streaming rather than over-the-air and why the VAB and Nielsen really need to do more to get along.
How Can Niche Streaming Services Survive? Four Top Analysts Have Some Ideas
Niche streaming services can find a way to survive amid ever-expanding competition, but they need to be smart about it, a panel of industry analysts said this week. It won’t be easy, but maybe even more challenging for the biggest streaming companies.
George Carens On How Samsung Ads Is Helping Streamers Meet The Churn Challenge
Samsung’s George Carens, explains Samsung’s three-part strategy for helping streamers to retain subscribers.
Streaming's Double-Edged Sword: Rising Numbers, Slowing Momentum
Brandon Katz looks at why the raw number of streaming titles keeps growing even though the content boom is slowing down.
Betting TV Advertising Expanding Reach Beyond Sports Audiences
Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.
TV Viewership Data: Sports Season Is Officially Here
Five of last week’s top ten programs by watch-time were sports-related, per Inscape.
Hot List: Is Nielsen Grading Their Own Homework? 🤔
This week on TVREV, networks crying foul on Nielsen, X toppling FOX, and a summary of articles from across the industry.
CNN To Launch On Max, Syndication Market In Flux
Why CNN Max is not going to cannibalize CNN OG (but which one will be the alpha) and why old players are getting out and new players are getting in to the daytime syndication game.
While Strikers Walk, The Issues They’re Fighting Are Only Getting Bigger
As the writer and actor strikes grind on, the industry they’re working for continues to shift dramatically toward streaming, as shown by a string of new studies. By the time strikers return, the industry could be radically different.
Data: YouTube’s Getting Even Longer On Short Videos
As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.
VIZIO Case Study Credits CTV Ads For A CPG Brand’s Double-Digit Sales Lift
CPG gets in on the potential sales benefits of CTV, with Vizio Ads
Little League World Series Is No. 2 Most-Watched TV Program Last Week
NFL remains in first place week-over-week as the preseason continues, but saw a slight decrease in watch-time, per Inscape.
Hayley Diamond On How Publicis Views CTV
Publicis’ Hayley Diamond, explains why everyone is now "digital" and the importance of getting close to the source.
Hot List: Numbers Is Hard, It's All About The People
This week on TVREV, same data with different insights, and a summary of articles from across the industry.
Nielsen’s Gauge Is All About The Others, Cable News Is The New Twitter
All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.
How do Different Franchises Connect? Ross Siegel Explains It to a Teenager
How do Different Franchises Connect? Ross Siegel Explains It to a Teenager
Streaming Needs College Football, But Does College Football Need Streaming?
Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?
4 Months. 4 Indictments. How Much Do Cable News Viewers Still Care?
So far, arraignment days have seen more cable news tune-in than indictment days, per Inscape.
Disney Needs A New Hero, And It Isn’t A Price Hike
Disney needs to find some new franchises, given evident viewer fatigue for stalwarts like Star Wars and Marvel films and series. But where to find one these days? There are a couple of possibilities.