
The Future Of Television. Dissected Daily.
Week In Review: Licht Is Nicht, Amazon May Be Launching An Ad-Supported Tier
Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.
Samsung's Innovative Approach to Audience Segmentation: Streaming Segments Explained
Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.
Upfronts Survey Indicates TV Spend Isn’t Going Anywhere
A new survey from iSpot reveals TV ad buyer thoughts ahead of the 2023 upfronts — which seem to indicate spending will be just fine.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
To Succeed In 2023, The TV Industry Needs To Accept These Two Realities
Things are not all that grim in TV land if the industry can just come to grips with two slightly unpleasant realities.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.
Hot Takes: Political Advertising Meets The Streaming Revolution
TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.
Disney Beats Netflix (Sort Of), Walmart Wants To Be A Bundler
Why Disney’s subscriber numbers come with a giant asterisk and the thing people don’t want to talk about when they talk about Walmart’s bundling ambitions.