The Future Of Television. Dissected Daily.
The Top Four Media Conversations I Am Having This Summer
The continued impact of carriage fees, streaming ad budgets, FAST channels vs FAST services and LinkedIn vs Twitter.
The Enduring Appeal of Star Trek: Paramount+'s Secret Weapon
Is the television industry sleeping on the Star Trek franchise? New data offers a very rational clue.
CNN’s International Max Out, Roku Is Off To The Races
WBD is adding a live CNN feed to Max…overseas. Why they can’t do that in the US and why Roku and Paramount’s motorsports deal looks like the future of live sports on the FASTs.
Baseball Hits Home Run For Live TV Viewership
The men’s college world series led in watch-time last week with MLB a close second, per Inscape.
Week In Review: Special Cannes Edition
Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.
Spider-Man’s Popularity Is A Streaming Strength
Spider-Man’s popularity is booming, which spells great things for Sony, in particular.
Unlocking New Taste Clusters: Gateway Titles and the Power of Strategic Affinity
As streaming services merge, their recommendation engines need to expand their horizons as well. Brandon Katz explains why.
U.S. Open ParTees Atop Inscape’s Ranking of Most-Watched TV Programs
The four-day golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.
Why TV Out-of-Home (TVOOH) is Real Television
Orka.TV’s Jonathan Moffie explains why TV out-of-home is TV and not digital and why the industry needs to regard it as such.
FASTs, Personalization Were The Watchwords At The Stream TV Show This Year
While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.
Netflix Can Do Live Sports That Are Made For Netflix
Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.
Peak IP: Paramount+ Uses Franchises Like Star Trek, Sheridan-Verse to Drive Demand
Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.
Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time
Six of the top ten most-watched programs on TV were sports-related, per Inscape data.
Subscription Fatigue: Reshaping The Future Of Streaming With In-Show Monetization
Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.
Media Monitoring Is About To Enter The Streaming Age
In this video, CCR media executives explain what exactly media monitoring is, what makes them the gold standard, and how it impacts so many areas of the TV industry.
Week In Review: Licht Is Nicht, Amazon May Be Launching An Ad-Supported Tier
Why getting rid of Chris Licht doesn’t really solve any of CNN’s meta issues and why Google and Meta should be very afraid of an ad-supported Amazon Prime.
Brian Lin On The Unique Ways Univision Uses Streaming To Reach Hispanic Audiences
Televisa Univision’s Brian Lin explains how contextual targeting is key to reaching previously underserved Hispanic audiences.
Geo-Targeted Connected TV: A Game Changer for Regional Brand Engagement
A recent case study from VIZIO underscores how geo-targeted CTV advertising, combined with multi-device retargeting, can significantly enhance regional brand engagement
Samsung's Innovative Approach to Audience Segmentation: Streaming Segments Explained
Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.
Discovery’s Unscripted Bonanza Gives Max A Huge WGA-Strike Boost
As the WGA strike continues, unscripted shows become more valuable than ever. Brandon Katz looks at how the various players’ vaults stack up.