Meanwhile — and to no one’s surprise — sports continue to dominate much of last week’s live TV viewership, per Inscape.

Daytime TV ad impressions grew year-over-year, even as primetime was down — revealing new opportunities for brands looking for reach with linear ads.

An explainer guide to the issues fueling the WGA strike.

How Apple TV+ managed to carve out its own unique lane (sort of like Richmond) and unpacking the real issues behind Diamond’s RSN failure.

From a presentation I did at SportsPro’s OTT Summit this March, it’s a good overview of the FAST ecosystem.

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

TVREV’s Thought Leaders offer their takes on how AI is going to affect the television industry.

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

WBD networks accounted for 12 of the top 50 networks ranked by watch-time from Jan. 1, 2023 through May 14, 2023. That’s more than any other parent company, according to data from Inscape.

Why Max is not actually a bad name and why the app is likely to be on most people’s must-have list + who Netflix needs to pay attention to as they crack down on password sharing.

The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.

Looking at where Seinfeld viewers are coming from, and where they’re headed next, offers interesting insights on whether it’s a good fit for Max.

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Healthcare marketing pro Britt Travis on why she’s excited about data transparency for smarter ad targeting and how tech like the IRIS_ID helps boost ad campaign effectiveness.