The Future Of Television. Dissected Daily.
Disruption Is A Bitch, WBD Stops The Bleeding But WTF CNN?
Streaming brings changes to the television industry that no amount of protesting can remedy, WBD gets streaming into the black but CNN remains a problem.
Scoring With Incremental Ad Reach
Incremental reach will be a hot topic during upfronts, and one recent iSpot study found some encouraging signs there for Fubo.
Originals vs Licensed Content: Why Streamers All Have Their Own Magic Numbers
Parrot Analytics’ Brandon Katz looks at why, in the race for subscribers, some streamers are just more original than others.
NHL Skates Into Second For TV Watch-Time
Inscape data for May 1-7 reveals that viewers were favoring sports programming.
NBA Playoffs Top Mage’s Kentucky Derby Win
NBA playoffs action beat out the 149th Kentucky Derby for watch-time Saturday, dunking a 6.14% viewership share, according to Inscape.
Context vs Targeting: How Can Streaming Advertisers Have It All?
Madhive’s Adam Helfgott on why today’s ad platforms need to be as good with contextual targeting as they are with data-driven targeting.
Branded Content Is The Star Of The Newfronts, BlueSky Dispatch
Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?
Primetime Ad Minutes Keep Climbing For Top TV Networks
Ad minutes are going up in primetime, while attention appears to be dropping, as data from iSpot reveals.
Streaming Is Responsible For The WGA Strike. But Not For The Reasons You Think
The economics of the streaming industry masks many of the real issues behind the WGA strike.
Unmasking the Demographics of Superhero Movie Fans
New data from Parrot Analytics reveals some surprising generational differences between superhero movies.
NBA Playoffs, NFL Draft Lead For TV Watch-Time
NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.
CMO Tony Marlow On LG’s Direct To Glass Strategy
In this latest video from our special report on FASTs and advertising, LG’s Tony Marlow explains the advantages of their “direct to glass” solution.
It’s Happening: How The JIC Is Helping The Industry Prepare For Its Inevitable Streaming Shift
As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.
The Stanification Of Discourse. How Online Obsession Influences Modern Politics
Is online “Stan” culture responsible for the lack of nuance in our political dialog? Or did social media make it inevitable?
Roku Loves Instacart (But Not Wall Street), Pluto TV Loves The Tonys
Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.
Data: Fox News’ Post-Tucker Carlson Reality
Fox News may have its Tucker Carlson replacement already, if you start looking at the data.
Cable News Is Still A Dying Business
Cable news may have captured headlines this week but the long-term prognosis is grim.
Big Mouth's Historical Revenue Contribution to Netflix
Parrot Analytics’ Brandon Katz shows how the beloved animated sitcom became a revenue powerhouse.
NBA Dunks For TV Watch-Time, NHL Skates Into Second
Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.
FAST 2.0: The Next Iteration
The six key facets of FAST 2.0, the next evolution of the FAST ecosystem.