The Future Of Television. Dissected Daily.
Why Waste A Perfectly Good Media Recession
UK Media executive Daniel Winner offers tips on how the industry can best weather turbulent times.
VIZIO’s Platform Performs, Search and Discovery Remain An Issue
The wisdom of OEM’s venturing into FAST territory and the dangers of not fixing search and discovery on streaming.
How Magnite Helps Its Clients Makes Sense Of The Streaming Ad Ecosystem
Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising
WBD Grants Discovery+ A Reprieve, Sling Goes FAST
WBD realizes they do need a standalone Discovery+ app after all and Sling launches a FAST of its own.
Peacock Drops FAST, WBD Gives FAST Channels To Roku And Tubi
Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Excerpt: Some DTC Brands Will See The FASTs As An Ideal Marketing Vehicle
In this excerpt from our newest report, Mike Shields discusses why the FASTs have DTC brands so excited.
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
YouTube’s New FAST Is Old News, Peak TV Has Peaked
Why you’ve already forgotten about the FAST service YouTube launched in March 2022 and why SVOD services should be glad #PeakTV is finally over.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
WBD Has Other Plans For Westworld, VIZIO's New Calibration Panel For ACR
Why WBD is smart to syndicate some HBO hits to FAST services and why Inscape’s calibration panel is good news for ACR.
To Succeed In 2023, The TV Industry Needs To Accept These Two Realities
Things are not all that grim in TV land if the industry can just come to grips with two slightly unpleasant realities.
The Future Of CTV And The Evolution Of The “TV Industrial Complex”
Watch Alan Wolk discuss the future of CTV and ad-supported streaming with the eMarketing Associations’ Kevin Lee.
The Return Of The Fail Whale, Is Roku Streaming’s Cassandra?
Twitter is facing more than just an advertiser exodus while Roku’s gloomy predictions may mask an even bigger problem.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
Peacock Becomes A Phoenix, Is OAN The Future Of Broadcast?
What’s behind Peacock’s surprising comeback and why diginets might be the future of broadcast TV.
Will Carriage And Retrans Fees Be The Death Of Linear?, OpenAP Expands CrossPlatform Programmatic Capabilities
Can US cable networks survive the loss of carriage fees and the real value of OpenID’s new unified programmatic buying platform.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
Everybody Wants Hulu. Streaming’s Carriage Fee Issue
Why Disney and Comcast desperately want Hulu and what happens next plus why the lack of carriage fees on streaming may be a bigger issue than many realize.
Hot Takes: Political Advertising Meets The Streaming Revolution
TVREV’s Thought Leaders Circle members weigh in on why billions of political ad dollars are going to streaming this year.