Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

Here’s a snapshot of TV by the numbers for the week of Jan. 23-29, highlighting the most-watched shows and networks with data from Inscape.

Can the NBA make $8 billion or more per year in its next media rights deal? It’s probably going to take a lot more splitting of the pie. Here’s how that could happen…

As traditional sources of licensed programming dry up, more middle-tier media companies are creating their own shows, whether it’s the NBA’s L.A. Clippers or Sinclair Broadcast Group. They’re seeking to fill holes caused by streaming, cord-cutting, and other shifts in the TV industry.

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

The NFL wants a streaming service. It’ll obviously make money, but is it too late for a service like that to really matter for consumers?

Winning Time is about sports, for sure. But it’s more about HBO doing what it usually does successfully.

Which programs accounted for the most TV watch-time in 2021? We dig into data from VIZIO’s Inscape…

If Disney actually does explore spinning ESPN off, what does that mean for the “Worldwide Leader” trying to operate on its own?

Apollo's ability to turn Yahoo into a larger sports betting player could make or break the Verizon Media acquisition.

When half of all major league sports fans under 35 would rather watch clips than the full game, it's time for the leagues to ask why that is. We have our suspicions.

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)

A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.

TV[R]EV's latest (free) report dives into summer sports audiences, and what those viewers are watching when they're not watching sports.

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.